Incoming July 2026: SVP, Global Media at Phia, founded by Phoebe Gates and Sophia Kianni
Currently: Editorialist.com and Editorialist App
Previously: goop, Clique (Who What Wear, Byrdie, MyDomaine, College Fashionista), InStyle, ELLE
Marissa Grossman is a media and partnerships executive with more than 15 years building revenue and brand-partnership businesses across luxury fashion and digital commerce. She is currently SVP of Global Media at Phia, the AI shopping platform co-founded by Phoebe Gates and Sophia Kianni.
She began her career in 2010 at ELLE — then a Hachette Filipacchi title, acquired by Hearst the following year — where within months she became the youngest seller on the publisher's team. She went on to hold roles at InStyle, Clique Brands (Who What Wear, Byrdie, MyDomaine, College Fashionista), and goop, building a track record selling omni-channel partnerships to luxury brands.
That experience brought her to Editorialist in 2019, shortly after the merger of the Private Client app and Editorialist.com, as VP, Head of Brand Partnerships. As the first Partnerships hire and a member of the executive team, she built the function from inception — growing affiliate partners from 7 to more than 1,000 and standing up an omni-channel revenue engine spanning the Editorialist website, SHOP, the Private Client app, social, influencer, and experiential events. She led a 20-person organization covering sales, marketing, branded content, events, campaign management, ad ops, affiliate, wholesale, data feeds, and in-store partnerships — working exclusively with luxury brands.
Marissa is also the founder and CEO of Shop Ambitionist, a bodysuit line built on comfort, quality, and timeless design.
CAREER TIMELINE
July 2026- Present
Phia
Incoming Senior Vice President, Global Media
Joining Phia as SVP of Global Media, the venture-backed AI shopping platform co-founded by Phoebe Gates and Sophia Kianni. As one of the company's earliest executives and part of a founding-era team of approximately 30 people, I will be responsible for building Phia's media, partnerships, and revenue organization from the ground up.
In this role, I will establish and scale Phia's first media and partnership revenue business, creating the framework through which brands, retailers, and luxury houses can collaborate with the platform across its entire ecosystem. This includes in-app media, branded content, social, custom production and shoots, events, affiliate partnerships, luxury retail relationships, and integrations across The Burnouts podcast and founder-led channels.
As a member of the leadership team, I will oversee the development of a fully integrated partnerships organization encompassing Media, Branded Content, Affiliate, Events, Production, Luxury Partnerships, Campaign Management, and strategic brand collaborations. The goal is to transform Phia's rapidly growing audience, cultural influence, and shopping intent into a scalable revenue engine while helping redefine how consumers discover and shop products online.
Editorialist
Nov 2019-June 2026
Vice President, Head of Partnerships: Media, Affiliate, Marketing, Events, Branded Content, Post Sale
Joining Editorialist in 2019, shortly after the merger between the YX Private Client App and Editorialist.com, I was among the inaugural cohort of employees post-merger. As the first employee within Partnerships, I spearheaded the development of our Partnership offerings from inception. Under my leadership, we launched not only our media-driven revenue, but also affiliate partners from a mere 7 to over 1,000, thereby establishing a comprehensive omni-channel revenue stream. Brands now have the opportunity to collaborate with Editorialist across various platforms, including our Website, SHOP, Private Client App, Social, Influencers, and experiential Events. It's important to note that we exclusively align ourselves with luxury brands.
In my role I am part of the Executive Team where I oversee a team of twenty. The Partnerships team encompasses every way a brand may work with us, including but not limited to: Sales, Marketing, Branded Content, Events, Campaign Management, Ad Ops, Affiliate, Wholesale, Data feeds and In-Store relationships, ensuring seamless collaboration and success.
goop
Feb 2018- Nov 2019
I joined Goop seeking the next evolution in my career—one where I could sell true omnichannel programs that touched real shoppers and engaged communities across digital, physical, and experiential platforms. At Goop, I sold integrated campaigns spanning eCommerce, Goop’s global retail storefronts, the Goop podcast, newsletters, social, talent, custom content, and—importantly—event integrations. These included large-scale activations such as the In Goop Health Summit, G. Sport wellness experiences, and a Cartier celebrity dinner hosted at Gwyneth Paltrow’s home.
My time at Goop shaped my belief that the best partnerships aren’t built just to hit sales targets—they stem from aligning with what the company is genuinely passionate about. Selling community, not just media, became core to my strategy.
Director, Brand Partnerships
Who What Wear, Byrdie, MyDomaine, College Fashionista
Feb 2018- Nov 2019
2017 Sales Person of The Year
As one of the first East Coast employees and one of the earliest sales representative at Who What Wear, my revenue helped establish and grow the New York office from just 3 employees to over 70 during my time with the company. I was proud to generate more revenue than any individual seller throughout my tenure, building a high-performing book of luxury business and creating foundational, first-time brand relationships that fueled long-term growth. My role was instrumental in launching the NYC presence and scaling the brand’s success on the East Coast.
In addition to my full time sales role, I was promoted to overseeing brand integrations within College Fashionista and Obsessee.
During my time at the company, we were named Fast Company’s list of the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, The Thirty, and Obsessee—Clique combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique’s two key marketing offerings, Clique Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. Over the past two years, Clique has developed a consumer products division, which launched in early 2016 with its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand and recently added an activewear collection, in partnership with Target again, called JoyLab that was released in October 2017.
Advertising Director
April 2013-March 2015
InStyle
Awarded 2014 InStyle MVP
As an early advocate for omni-channel sales, I was quickly promoted to lead InStyle’s luxury jewelry and watch category across all platforms—including print, digital, mobile, tablet, and social. Though originally hired to focus on digital, my success in driving integrated strategy led to full ownership of cross-platform initiatives for some of the industry's most iconic luxury brands.
I was also a pioneer in launching some of the industry's first influencer-led campaigns—well before the rise of the creator economy—positioning InStyle at the forefront of editorial-meets-influence marketing. I consistently delivered results across American fashion, luxury, and liquor categories, breaking key accounts and driving innovative partnerships through high-impact custom units, native storytelling, and social amplification.
Luxury, Jewelry & Watch, Lifestyle Director
Jan 2011- April 2013
ELLE
Luxury & Liquor Manager
Right out of college, I became the youngest sales representative in ELLE Magazine’s history—spending just 6 months as an assistant before being promoted into a full-time sales role. I had the privilege of working across the jewelry and liquor categories, selling large-scale omni-channel integrations, including ELLE’s Women in Music, one of the brand’s most iconic franchises.
This role took me around the world—from COUTURE in Las Vegas to Baselworld in Switzerland—representing ELLE at the forefront of luxury partnerships and global market trends. It was a career-defining foundation and an incredible start surrounded by powerhouse women in media and fashion.
Editorialist Work
Photo: Editorialist by photo BY NIKOLA DERAYMEDIA X AFFILIATE
Oversaw every media and affiliate relationship across the entire Editorialist eco-system from inception.
Photo: EditorialistEVENT PARTNERS INCLUDED:
Net-A-Porter, Mytheresa, Chanel, SSENSE, Chloé, Tory Burch, Gucci, Veronica de Piante, Saks, Cotton Inc, Matches, Fendi, Valentino,, Burberry, Graff, Ulla Johnson, LuisaViaRoma, Canada Goose, Cadar, Stephanie Gottlieb, Dermstore, Aesop, Female Entrepreneurs Dinner, UHNW Luxury Consumer Insights Panel
Photo: Katherine Goguen for EditorialistSHOOT PARTNERS INCLUDED:
Glossy Shoots: Cartier, Bvlgari, Prada, Harry Winston, Gucci, Roberto Coin, Bloomingdales, Gucci Marmont
In-Store: Free People, Mulberry, Ulla Johnson, Miu Miu
Social First: Jimmy Choo, Bloomingdales
goop: Examples of Work
Photo Image Credit: goop SHOOTS
Chanel x goop: Chic by the Seashore
Cartier x goop g Label Shoot
Cartier x goop Breaking Fashion Rules
Madewell x goop: Rethinking Denim for Fall
Clique (Who What Wear, MyDomaine, Byrdie, Obsessee) Examples of Work
Image credit: Joel Caldwell for Who What WearMEDIA X AFFILIATE
Image credit: Joel Caldwell for THE OUTNETEVENTS
Cotton Inc: 60 Second Runway Show, WWD
Photo Image Credit: Who What Wear SHOOTS x CREATORS
Cartier Visionaries: 20 under 30
OPI x Atlantic Pacific, Venice Shoot
Influencers x Chloè Fragrance
Editorialist Event Visuals
Image Credits: Editorialist
Raymond Weil x ELLE Women In Music, 2012
Tumi x MyDomaine: Womaneers
Cotton x Who What Wear: 60 Second Runway Show
Affiliate Expertise, Luxury Access.
Recognized expert in building and scaling affiliate-driven media and partnership businesses, with deep relationships across the performance marketing ecosystem. Extensive experience leveraging industry-leading conferences—including Rakuten Optimism, Rakuten DealMaker London, CJU, ASW, and ASE—to drive strategic partnerships, unlock new revenue streams, and accelerate growth for luxury and premium brands.
Equally experienced within the global jewelry and watch industry, having cultivated executive relationships through premier events including Baselworld, JCK Las Vegas, and COUTURE. Combines affiliate expertise with a luxury-market perspective to create partnerships that drive both revenue and long-term brand value.
“A builder, not a consultant. I specialize in creating and scaling affiliate, media, and partnership businesses from the ground up—transforming untapped opportunities into sustainable, high-growth revenue channels.”